The secret to making more money than you can stand is to provide solutions that people will always need. Don't just focus on selling products or services - sell solutions and you'll never be broke again for the rest of your life.
In over 7 years of research and testing I've discovered the two simple secrets to making more money than you can stand. If you'll follow this simple road map you'll experience more profits than you ever imagined possible. I only ask that after the money starts rolling in you write and tell me of your experience. That's it! Now here are the two simple secrets. If you have a product or service and you want to convince someone to buy ...
1. Highlight Time Savings!
Choose a product or service that saves people time. The reason we buy the latest cell phone, instant soup, or microwave oven is they save us time. Right?
Think about it, can you ever recall buying a product or service because it wasted your time? No way! Yes, most of the products and services we buy we purchased because it saved us time in some way.
Think back to the last three products or services you purchased and chances are you bought them because they saved you time directly or indirectly. For example, you bought that cheeseburger and fries instead of cooking it yourself because it saved you time. You bought groceries at the supermarket instead of taking the time to grow them yourself. And you buy clothes because it saves you time from having to sew them.
Yes, it's hard to believe just a few generations ago most people grew their own food and made their own clothes. So, anything you can do to help your customers save time by using your product or service is sure to strike a positive cord in them.
Let me tell you a secret. This time-saving solution is so powerful I've bought an inferior product at a higher price. Why? Because at the time it would have cost me too much time to try to find another similar product. We've all been in that position, where you have so much to do - but so little time. Right?
Always be sure to stress a time-saving element to your customers. Because saving time is the one thing most people are willing to trade their money for. Why? Because there's only so much of it available. 24 hours each day and no more. The product or service is only secondary to sales. When you think about it time-savings is what people are buying, directly or indirectly.
Yes, every time we spend our money we're looking to save time. It takes most people time to earn their money, so the things we always see as a valuable trade-off for our money is anything that saves us time. Money and profits are attracted to people who help save people's time.
2. Highlight Irritation Elimination!
Let's face it, no one likes irritations. We avoid it, we delay it, and we even try to ignore anything that causes it. We'll even pay thousands of dollars to people who will help us eliminate it from our lives.
A big part of making more money than you can stand is working to remove little irritations your customers have, through your product or service. What small irritation do your customers see or experience in your business, product, or service? Do you know? Do you care? Have you asked them lately?
A good practice is to secretly shop or do business with your competitors. Now please don't drop your coffee on the floor or shout me down, hear me out first. Secretly shopping at your competitors can be one of the cheapest and most effective market research tools you can use.
While you're shopping at your competitors you should be taking note of any little irritations you experience. The irritations you find in your competitors can be areas you can improve on or remove from your own business, product or service. Not all businesses can remove every irritation. Some just comes with the territory.
So, the next best idea is to give little extras to offset the irritations your customers must put up with. For example, magazines, television, soothing music, a snack machine, or kids play area can also help if your business requires customers to wait.
If you have to ship your product to your customer - give them something to download online while the product is on its way.
Conclusion
If you take the time to take action on these two simple principles you'll find more ideas and solutions coming to you. You'll discover in good times and in lean times these two principles will be in great demand from your customers.
The business or business person who pays attention to them will be the one customers will pay attention to as well. The businesses who ignore these two principles will find more customers ignoring them too. Which will you be?
By Roy Primm
Roy Primm has written hundreds of articles showing thousands how to make money in undiscovered niches. Discover more revealing secrets in free report at http://booklocker.com/books/1015.html
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